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[Teaser] Is WhatsApp The Social Platform You Can't Ignore?
Description
Join Reim El Houni and Namita Ramani in this eye-opening episode of Digital Dialogues, where they unravel the often-overlooked prowess of WhatsApp.
With staggering statistics like an 80% penetration in the UAE, reaching over 8 million people, WhatsApp emerges not just as a messaging app, but a marketing titan.
Namita highlights the nearly ubiquitous mobile phone usage, positioning WhatsApp as an indispensable tool to connect with customers. Reim dives into the nuances of leveraging WhatsApp for business - from the efficacy of broadcast lists to crafting targeted content for various customer segments.
They explore the distinctive advantages of personal WhatsApp chats versus a WhatsApp Business account, providing insights into optimizing each for business growth. The takeaway? In today’s digital landscape, neglecting a WhatsApp strategy is not an option for businesses aiming to thrive.
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United States
